You can write a kick-ass research paper in a jiffy. But a 500-word home page? Geared to your ideal client?
Well, you could write it but…
- You get overwhelmed when faced with a blank page.
- You hate having to ‘sell yourself’.
- You don’t know if you’re saying the right thing.
- You don’t have the skill, time, or desire to learn the nitty-gritty of copywriting.
- You’d like to put your energy towards seeing clients and other business-building endeavors.
- You just don’t like writing. (’nuff said.)
That’s where I come in: A highly niched copywriter for therapists.
My areas of specialty include writing for therapists and healers who specialize in: anxiety, trauma, motherhood, womanhood, highly sensitive people/empaths, relationship issues, millenials, burned-out professionals, and body image/eating disorders.
Who I work best with
My copywriting clients are therapists and heart-driven healers doing deep and meaningful work.
They know investing in high quality, super-niched copy is going to uplevel their business.
They value the free time to pursue other aspects of building or growing their business, while someone else focuses on their copywriting needs.
They are clear (or willing to get clear) on their niche, ideal client, and branding.
They know their value as a therapist or healer and aren’t afraid for it to be reflected in their copy.
A Bit About Me
1) I’m a therapist, too.
I laugh at the same memes as you. I get the same newsletters clogging my mailbox as you. (Looking at you, PESI training brochures.) I’ve gone through internship, licensure, and agency burnout just like you. I understand the sacred emotional journey you take with your clients.
More importantly, I totally get that you can’t just spill your life story on your homepage. And you’d rather watch old instructional videos of Phillip Zimbardo (remember him?) than sound salesy or fake.
Pssst! Want to check I’m legit? Here’s my private practice website.
2) I love writing.
When I was 14, my parents upgraded to a fancy Dell computer with a *gasp* CD-ROM drive. Our older computer–a ’90s PC that weighed as much as a small dog–was relegated to my room so I could write stories during the endless Alaskan winters. I’m sure I still have a 5.25 inch floppy disk of my stories somewhere. (But, let’s NOT find those, shall we?)
Even though my current tool of choice is a MacBook, I still find myself going into a zen-like trance whenever I really enjoy what I’m writing. (It drives my partner crazy. She will scold me: “Step away from the laptop, Ari!”)
Ultimately, what might feel agonizing for you brings me a profound sense of joy and purpose.
3) I’m kind of a #copynerd.
I don’t just love writing. I love *copywriting*. (Hint: That’s the type of writing that is meant to inspire the reader to take action or feel connected to you.)
Not to mention, I have a weird fascination with copywriting courses and podcasts. Especially when they are interviewing my copywriting idols, like Laura Belgray. (*swoon*)
4) I believe in what you do.
In an ideal world, you do good work and that fills your caseload.
In 2019, that’s just not how it works.
In order to attract clients, you need some level of an online presence. And if you’re gonna be online, you need copy that can convey your personality and passion in a way your clients will respond to.
I want to be the person who writes that copy for you.
Because I believe in what you do. To my very core.
Thus, I see my work (writing for you) as a way to have even more of an impact on the world. I see it as equal to my work as a therapist.