Marketing Mindset: How to Feel More Comfortable Being Seen

When it comes to marketing, it feels like everyone makes it look so easy.

Self-promotion or having to “sell yourself” makes you feel like a fish out of water – and just as slimy as one, too.

In an ideal world, your work speaks for itself. Continue reading “Marketing Mindset: How to Feel More Comfortable Being Seen”

Storytelling: Your Secret Weapon for Instant Connection

Last Sunday, my partner and I arrived home at 1:30am to hungry cats and an empty house.
We had just returned from a trip to Alaska to see my family.
It *could* be the extra caffeine I’m guzzling to counteract jet lag…but I have been on a high ever since I got back.   

Continue reading “Storytelling: Your Secret Weapon for Instant Connection”

I Broke Up With My To-Do List

I’m obsessed with to-do lists.  My brain chemistry rewards me for crossing tasks off my list.  Even shit I’ve already done. My brain doesn’t know the difference. 

The calm of a neatly written list. The feel of my pilot pen gliding across the page. The sense of completion when a task is complete.

It’s bliss.

Yet, there’s one area where my to-do list fails me: 

Writing for my business.

Continue reading “I Broke Up With My To-Do List”

3 Play-It-Safe Writing Mistakes That Are Hurting Your Business

When it came time to write your website, you knew there was only one way to do it: complete and utter immersion.

Armed with a bottomless mug of decaf Earl Grey and notes from your niching exercises, you enter your writing weekend with the same fierce devotion as Lesley Knope to Ann Perkins.

Continue reading “3 Play-It-Safe Writing Mistakes That Are Hurting Your Business”