Hi, I’m Ari!
As your business coach, my #1 goal is making your business (and life) feel easier.
Here’s what that looks like:
I teach therapists how to write good, engaging copy that showcases your personality and expertise.
I help you uncover what to say, how to say it, and in a way that your ideal clients will connect with you.
I guide sensitive, deep-thinking therapists in crafting a vibrant practice in alignment with your gifts, temperament, and interests.
I understand the paradox you face being sensitive and self-employed. I work with you to develop creative solutions so private practice is sustainable emotionally and financially.
Let me tell you a story
I started my private practice as a side hustle in May 2016 while I worked full-time at a grueling agency job. I didn’t know if my practice would ever get off the ground.
I had no business background. I didn’t know the first thing about marketing or networking. I didn’t even know the difference between a LLC and…well, anything.
All I knew is that I could not continue working an agency job. I knew that my current schedule was slowly killing me. My dream was to be my own boss, make my own schedule, and do things on my terms, all the while making an impact on my clients’ lives in a deep and meaningful way.
I wanted profit and purpose.
In September 2017, I took the leap
Everything changed. I left my full-time agency job with cushy benefits, moved to a new city with my partner, adopted a scruffy, tortoiseshell kitten, and devoted myself to building my practice full-time.
Due to a mix of support, strategy, and luck, my practice was full within 4 months. I had to move my office 3 times. I honed my niche and then developed a second niche. Instead of going to group networking events, I strategically networked with folks who inspired me and built mutually fulfilling relationships.
During my first year, I doubled my initial fee for new clients, increased rates for existing clients, got off a low-paying EAP panel, and paid over $20,000 towards my student loan debt. I even took two vacations and went through EMDR training.
By the end of my second year, I maintained a 100% self-pay practice, increase my fees again, filled two groups, planted the seeds of a local HSP therapist community, bought my first home, started IFS level one training, and grew a coaching business from side project to steady income.
Oh, and we brought Hazel home from a parking lot in Aurora, Colorado.
Holy sh*t, How did you do that?
I put myself through a self-imposed boundary-setting boot camp so I stopped being worried (as much) on what other people thought of me.
I worked hard on my money boundaries so that I stopped feeling resentful, afraid to talk about money, or implement fee increases.
I focused on being known for my specialties, as opposed to being known as willing to accept any client.
I honed in on consistent marketing that was niche-specific and complimentary to my innate temperament and strengths.
I hired guides and mentors, took courses, and set aside time to vision, plan, and strategize.
Most importantly, I allowed myself to be seen and build a business in a way that works best for ME.
One size does NOT fit all.
You need someone who truly gets how your brain works – and wants to dive deep.
You need to be fully seen and appreciated for all the intricacies of your being.
You need tools, guidance, and encouragement geared specifically for you.
You need a guide, cheerleader, and problem-solver all rolled into one.