About Ari

Hi, I’m Arianna Smith.  You can call me Ari.  

I’m a Licensed Professional Counselor in Denver, Colorado.

My passion is teaching therapists how to write good, engaging copy that showcases their personality and expertise.

I’m obsessed with inspiring sensitive therapists to craft vibrant practices in alignment with their gifts and unique needs.

Let me tell you a story

I started my private practice as a side hustle in May 2016 while I worked full-time at a grueling agency job.  I didn’t know if my practice would ever get off the ground.

I had no business background.  I didn’t know the first thing about marketing or networking.  I didn’t even know the difference between a LLC and…well, anything.

All I knew is that I could not continue working an agency job. I knew that my current schedule was slowly killing me.   My dream was to be my own boss, make my own schedule, and do things on my terms, all the while making an impact on my clients’ lives in a deep and meaningful way.

In September 2017, I took the leap

Everything changed.  I left my full-time agency job with cushy benefits, moved to a new city, adopted a scruffy, tortoiseshell kitten, and devoted myself to building my practice full-time.

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A year later, Juniper has outgrown her scruffiness, but not her attitude.

Due to a mix of support, strategy, and luck, my practice was full within 4 months.  I had to move my office 3 times.  I honed my niche and then developed a second niche.  Instead of going to group networking events, I strategically networked with folks who inspired me and built mutually fulfilling relationships.

In 2018,  I doubled my initial fee for new clients, increased rates for existing clients, got off a low-paying EAP panel, and PAID $20,000 towards my student loan debt.  I even took two vacations and went through EMDR training.

Holy shit, how did you do that?

I put myself through a self-imposed boundary-setting Bootcamp so that I stopped being focused on what other people thought of me.

I worked hard on my money boundaries so that I stopped feeling resentful, afraid to talk about money, or implement fee increases.

I focused on being known for my specialties, as opposed to being known as willing to accept any client.

Most importantly, I allowed myself to be seen and build a practice in the way that works best for ME.

One size does NOT fit all.

You need someone who truly gets how your brain works.

You need to be fully seen and appreciated for all the intricacies of your being.

You need tools, guidance, and encouragement geared specifically for you.

You need a guide, cheerleader, aspiring comedian, and problem-solver all rolled into one.

Let’s create the vibrant and peaceful private practice that you never knew could be yours.

I’m ready! Let’s do this.


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